TikTok Usage More Than Doubles Among Young U.S. Adults Nationally, Ban Was Opposed by Majority, New Survey Finds
TikTok Has Had Huge Growth in Usage, Threatened Ban Was Opposed by Majority of Young U.S. Adults
Why didn’t Trump go through with the TikTok ban? Maybe because he knows how popular it is and that it could have motivated some voters to action against him in November.
Our survey conducted this weekend, for public interest, found a majority of young adults in the U.S. oppose the Trump Administration’s threatened ban of the popular TikTok app. And 62% say they use the app, a huge uptick in usage among this demographic in just six months.
When asked who they would have blamed for the ban, 55% say the president.
“We knew TikTok was popular, but having 62% of the 18-24 market is huge. This represents a more than doubling in marketshare since March according to data reported by Comscore earlier this year,” explained Adam Probolsky, pollster and company president. “President Trump already has limited support among younger voters, but their history of turning out to vote is sketchy at best. The ban could have been a motivating factor for younger voters to turn in their vote-by-mail ballots or go to the polls, which could have had huge political implications. We also see evidence from other research that women of all ages are opposed to the ban.”
Big TikTok Usage Among Young U.S. Adults
Majority: Opposed Ban
Most Blamed Trump
Questions asked: Do you use TikTok? Do you support or oppose the ban on TikTok in the U.S.? Who do you blame for the U.S. ban on TikTok?
Methodology: From September 18 – 20, 2020 Probolsky Research conducted an online national survey of 1,000 young U.S. adults 18-24 using panel respondents representative demographically and geographically of this population. The margin of error is +/-3.1%.
We have no client on this matter, and we conducted this research and are releasing the results for public interest.
Probolsky Research is a non-partisan Latina and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients. The firm has offices in Newport Beach and San Francisco, CA, and Washington DC.
