Understand your audience, improve efficacy, and drive behavioral change using market and opinion research.
Market Research
Gain valuable insights into your target market, consumer behavior, and industry trends to make data-driven decisions.
Understand your audience, improve efficacy, and drive behavioral change using market and opinion research.
Gain valuable insights into your target market, consumer behavior, and industry trends to make data-driven decisions.
Understand public sentiment, gauge support for policy initiatives, and predict outcomes with accuracy.
Mine data for actionable insights with advanced analytics and our communication, data, economics, and public policy experts.
Our diversity is our strength. We are multilingual.
Established in 1992, we bring decades of expertise to your research needs.
Combining traditional research methods with a relentless pursuit of what’s next.
Polls Completed
Focus Groups Conducted
Voices Heard
Polls, surveys, and statistical analysis. Consumers, B2B, employees, members, residents, voters.
Focus groups, in-depth interviews, community discussion forums, and observational studies.
Combines quantitative and qualitative methods for a comprehensive understanding of complex issues.


Adam Probolsky is president of Probolsky Research, a minority- and women-owned market and opinion research firm working on behalf of corporate, election, government, and non-profit clients. He is a senior research fellow at Claremont Graduate University’s Drucker School of Management.
Dr. Probolsky has acted as pollster and strategic advisor on hundreds of successful projects in crisis communications, public affairs, local government, special districts, county and statewide initiatives, public education, and political campaigns. Additionally, Dr. Probolsky has been a key advisor to the firm’s clients on matters of public policy, legislation, and marketing strategy.
Dr. Probolsky was both a planning and finance commissioner for the City of Irvine, where he oversaw and approved billions of dollars in private development and public infrastructure projects. As a past chairman of the Irvine Valley College Foundation, he has overseen fundraising and the awarding of hundreds of thousands of dollars in scholarships to students and funding for campus police. He was also a member of the Orange County Waste & Recycling Commission, where he oversaw landfills, recycling programs, waste hauling companies, and power-generating facilities. As a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee, he oversaw the expenditure of over $175 million in public transportation funds.
He previously served as a board member and development committee chairman for Jewish Family Service of Orange County, a non-profit organization that serves families in need, and he volunteered for nearly eight years with the Orange County Sheriff’s Department as a spokesperson, including serving as Public Information Officer in the Emergency Operations Center during crises like wildfires.
Dr. Probolsky wrote a weekly column for the Orange County Register for four years. He formerly served as a member of the Policy Committee on Energy and the Environment of the United States Chamber of Commerce. He is an alumnus of the U.S. State Department-funded American Council of Young Political Leaders, through which he traveled to El Salvador and Nicaragua. He has also traveled to Taipei and Qatar with U.S. Congressional leadership and to Havana in 2007 as part of a people-to-people exchange.
Dr. Probolsky earned his master’s degree in data analytics and visualization from the Maryland Institute College of Art and both his education specialist (Ed.S.) and doctorate degrees in organizational leadership from South College. Dr. Probolsky grew up in New Jersey and has lived in Irvine, California, for more than thirty years. He is married with three children.
Dr. Probolsky’s guiding principle is: “Be curious and have compassion.”










