Understand your audience, improve efficacy, and drive behavioral change using market and opinion research.

Our Expertise

Market Research

Gain valuable insights into your target market, consumer behavior, and industry trends to make data-driven decisions.

Opinion Research

Understand public sentiment, gauge support for policy initiatives, and predict outcomes with accuracy.

Data Analysis

Mine data for actionable insights with advanced analytics and our communication, data, economics, and public policy experts.

Why Choose Probolsky Research?

Woman and Latina-Owned

Our diversity is our strength. We are multilingual.

30+ Years of Experience

Established in 1992, we bring decades of expertise to your research needs.

Innovative Methodologies

Combining traditional research methods with a relentless pursuit of what’s next.

Our Impact

2,000+

Polls Completed

400+

Focus Groups Conducted

1,000,000+

Voices Heard

“Conducting market and opinion research makes our communications so much more effective. We trust Probolsky Research to help guide our messaging.”

“Probolsky Research is who local government turns to when they want to know what their constituents are thinking.”

“Probolsky Research helped us transform a bid into a win. Understanding public opinion provided us with a roadmap for refining our proposal, communicating our message and persuading elected officials.”

Our Services

Quantitative Research

Polls, surveys, and statistical analysis. Consumers, B2B, employees, members, residents, voters.

Qualitative Research

Focus groups, in-depth interviews, community discussion forums, and observational studies.

Mixed-Method Approach

Combines quantitative and qualitative methods for a comprehensive understanding of complex issues.

Our Team

Desiree Probolsky

Desiree Probolsky

CEO
Dr. Adam Probolsky

Dr. Adam Probolsky

President

Dr. Adam Probolsky

Adam Probolsky is president of Probolsky Research, a minority- and women-owned market and opinion research firm working on behalf of corporate, election, government, and non-profit clients. He is a senior research fellow at Claremont Graduate University’s Drucker School of Management.

Dr. Probolsky has acted as pollster and strategic advisor on hundreds of successful projects in crisis communications, public affairs, local government, special districts, county and statewide initiatives, public education, and political campaigns. Additionally, Dr. Probolsky has been a key advisor to the firm’s clients on matters of public policy, legislation, and marketing strategy.

Dr. Probolsky was both a planning and finance commissioner for the City of Irvine, where he oversaw and approved billions of dollars in private development and public infrastructure projects. As a past chairman of the Irvine Valley College Foundation, he has overseen fundraising and the awarding of hundreds of thousands of dollars in scholarships to students and funding for campus police. He was also a member of the Orange County Waste & Recycling Commission, where he oversaw landfills, recycling programs, waste hauling companies, and power-generating facilities. As a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee, he oversaw the expenditure of over $175 million in public transportation funds.

He previously served as a board member and development committee chairman for Jewish Family Service of Orange County, a non-profit organization that serves families in need, and he volunteered for nearly eight years with the Orange County Sheriff’s Department as a spokesperson, including serving as Public Information Officer in the Emergency Operations Center during crises like wildfires.

Dr. Probolsky wrote a weekly column for the Orange County Register for four years. He formerly served as a member of the Policy Committee on Energy and the Environment of the United States Chamber of Commerce. He is an alumnus of the U.S. State Department-funded American Council of Young Political Leaders, through which he traveled to El Salvador and Nicaragua. He has also traveled to Taipei and Qatar with U.S. Congressional leadership and to Havana in 2007 as part of a people-to-people exchange.

Dr. Probolsky earned his master’s degree in data analytics and visualization from the Maryland Institute College of Art and both his education specialist (Ed.S.) and doctorate degrees in organizational leadership from South College. Dr. Probolsky grew up in New Jersey and has lived in Irvine, California, for more than thirty years. He is married with three children.

Dr. Probolsky’s guiding principle is: “Be curious and have compassion.”

Joshua Emeneger

Joshua Emeneger

Principal Researcher
Sergio Martinez

Sergio Martinez

Research Analyst
Shalom Veffer

Shalom Veffer

Technology Director

Rose Regio

Rose Regio

Research Analyst
Ana Alo

Ana Alo

Research Assistant
Jim Labilles

Jim Labilles

Research Assistant
Shai Javier

Shai Javier

Visualization Analyst
Elija Marie del Rosario

Elija Marie del Rosario

Marketing Strategist
Alton Smith

Alton Smith

Disability & Diversity Advisor

Maeshill Enolba

Maeshill Enolba

Research Engagement Specialist
Mark Marquez

Mark Marquez

Marketing Strategist
Jillian Otordoz

Jillian Otordoz

Chief of Staff

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