Who We Are

Probolsky Research, founded in 1992, is a woman and Latina-owned market and opinion research firm. We conduct research for business, education, election, government, non-profit, and association clients.

We are traditional market researchers and pollsters who are constantly innovating, without compromising on quality. We identify people’s needs, wants and opinions, behavioral and emotional drivers, and improved the effectiveness of messaging strategies and accurately predict outcomes.

Meet the experienced, dedicated, and innovative team at Probolsky Research, offering an unmatched personalized level of service.

Adam Probolsky, President

Adam is President of Probolsky Research.

Adam has acted as pollster and strategic advisor on hundreds of successful crisis communications and public affairs projects, local, county and statewide initiatives and candidate campaigns as well as citizen outreach and education efforts. Additionally, Adam has been a key advisor to the firm’s clients on matters of public policy, legislation and business strategy.

Adam was both a planning and finance commissioner for the City of Irvine where he oversaw and approved billions of dollars in private development and public infrastructure projects. As a past chairman of the Irvine Valley College Foundation, he has overseen the fundraising and the award of hundreds of thousands of dollars in scholarships to students and funding for college police. He was also a member of the Orange County Waste & Recycling Commission where he oversaw landfills, recycling programs, waste hauling companies and power generating facilities. As a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee, he oversaw the expenditure of over $175 million dollars in public transportation funds.

Adam is a former journalist and he previously served as a board member and development committee chairman for Jewish Family Service of Orange County, a non-profit organization that serves families in need, and volunteered for nearly eight years with the Orange County Sheriff’s Department as a spokesperson.

Adam formerly served as a member of the Policy Committee on Energy and the Environment of the United States Chamber of Commerce.

Mr. Probolsky’s research and commentary has been published in numerous media outlets including The New York Times, Riverside Press Enterprise, The Chicago Sun Times, the Orange County Register and Politico and the San Francisco Chronicle.

Adam earned his master’s degree in data analytics and visualization from the Maryland Institute College of Art in Baltimore Maryland, a historic urban college founded in 1826.

Desiree Probolsky, CEO

Desiree is CEO of Probolsky Research and has more than a decade of branding, market research and strategy development experience.  She works with our broad client base spanning business, government, political, and non-profit sectors.

Desiree started her career as a regional director for Bruce McPherson for Lieutenant Governor in 2002.  Desiree was a field representative for California State Senator Bob Margett and later started her own consulting practice before joining Probolsky Research.

A former high school English teacher, Desiree earned her MBA from the Paul Merage School of Business at the University of California, Irvine and a BA in English from California State University, Fullerton.  Desiree is a California native and lives with her husband and three children in Irvine, CA.