What We Do

Probolsky Research is a woman and Latina-owned market and opinion research firm. We conduct research in business, government, non-profit, election, and association practice areas. We identify people’s needs, wants and opinions, behavioral and emotional drivers, and improve the effectiveness of messaging strategies and accurately predict outcomes.

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Government Clients

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Corporate and Non-Profit Clients

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Election Clients

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Mission Statement

We are traditional market researchers and pollsters who are constantly innovating, without compromising on quality, enabling our clients to make informed decisions.

Our research services include:

  • Multi-mode surveys
  • Telephone surveys
  • Online surveys
  • Mail surveys
  • Tracking polls
  • In-depth executive and stakeholder interviews
  • Employee surveys
  • Social media surveys
  • Community boards (ongoing insights)
  • Focus groups
  • Field Focus Groups™
  • Public Listening Tool™
  • Results mapping

In-person and online focus group examples

We are not just about numbers, we are storytellers. We will work closely with clients and other consultants to:

  • Develop talking points and conduct message training
  • Create graphics for presentations
  • Write compelling content for ad campaignsblog postsdirect mail, newsletters and social media
  • Produce audio and video spots for television, online and radio

Our work does not end after our final report is delivered.

  • We offer post research consultations and customized reporting at no additional charge.

Analysis + Reporting + Availability

We customize deliverables to meet the needs of each client.

  • Graphic presentation of results (charts and infographics)
  • Executive summary including research goals, methodology and key findings and recommendations
  • Strategic memorandum and talking points
  • Detailed cross-tabulations
  • Open-ended question responses with demographic overlay
  • Video and transcript (for focus groups)
  • Ongoing availability for briefings, presentations and customized reporting

Connect With Us

Join our email list for our latest poll results and insights about business, consumer behavior, elections and public policy.

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® Probolsky Research