Amazon vs. Temu: E-Commerce Giants Face Off
We decided to go deep with a unique subset of U.S. consumers: Those who have made a purchase from both Amazon and Temu in the last year. Full results available here for download and also shown below.
Price Wars: Temu Wins
- 76% of respondents consider Temu cheaper than Amazon
- Temu’s competitive pricing is a major draw for budget-conscious shoppers
Amazon’s Speed Advantage
- 81% say Amazon’s shipping is much faster
- Amazon’s efficient logistics and last-mile capabilities are hard to beat
Product Variety: It’s Close
- 45% find similar variety on both platforms
- Amazon edges with a somewhat greater selection
Return Policies and Customer Service
- 50% prefer Amazon’s return policies
- 50% rate Amazon’s customer service as better; 45% rate them as similar
The Review Factor
- 58% value reviews equally on both platforms
- 32% consider reviews more important on Amazon
Overall Consumer Behavior
Both giants have their strengths. Temu wins on price, while Amazon excels in shipping speed and product variety.
The survey of 340 U.S. consumers who shopped on both platforms provides a unique view of consumer behavior and the e-commerce landscape. Check out our infographic for all the details.
The online panel-driven survey was conducted from 6/21/2024 to 6/24/2024 with a margin of error of +/-5.6%.
Probolsky Research is a woman and Latina-owned market and opinion research firm. We did not have a client associated with this research. It was conducted for public interest only.
