Tag Archive for: diversity

“The health and longevity of any brand is determined by its people. We have always known that a diverse workforce is important,” said Alton Smith, Equity Officer for Probolsky Research. “This poll should be a wake-up call to any organization that lacks a comprehensive plan to build a widely diverse team.”

Media contact: Adam Probolsky, Probolsky Research president – 949-697-6726 mobile

Our multi-mode poll was conducted by telephone with live U.S.-based interviewers and online via email and text message invitations in English and Spanish among 900 California voters from January 29 – February 3, 2022. The sample was developed from the voter file compiled by the fifty-eight California elections officials.  We matched the demographics of California voters. 

Interviews were conducted with live U.S.-based interviewers by phone (17%) and online survey methods (83%). Phone participants were interviewed through landline (36%) and mobile (64%) calls. Online participants were invited by email (50%) and text message (50%) to access the survey by computer, tablet, or smart phone. Respondents in all modes chose their preferred language, English (85%) and Spanish (15%).

A survey of this size yields a margin of error of +/-3.3% and a 95% confidence level. This survey question was not sponsored by a third party, the results are being released for public interest.

Probolsky Research is a non-partisan Latina- and woman-owned research firm with corporate, election, government, and non-profit clients. The firm has offices in Newport Beach, San Francisco and Washington DC.