Americans Would Buy a Latte for a Stranger
We all love a feel-good story and our latest research is just that. It’s also a uniquely American one.
In our recent national survey, we found that more than 90% of Americans would buy a latte for a stranger who forgot their wallet. Who is the most generous? Latinos, Black and African Americans, and Gen Z.
We did find a difference when we specified pumpkin spice lattes.
“I imagine this slight drop in generosity is about the perceived frivolity of pumpkin spice-anything,” explains Adam Probolsky, president of the research firm that conducted the survey. “The American people are givers, and over 90% say for sure, or maybe, they would buy a stranger a latte. That is heartwarming.”
Media contact: Call or text Adam Probolsky at 949-697-6726.
We had no client for this research, it was conducted and released for public interest.
Probolsky Research is a woman and Latina-owned market and opinion research firm with corporate, election, government, and nonprofit clients.
