Here is the link to the full episode: https://open.spotify.com/episode/1dfchvOtWCsiIMOiETKaOv
Thank you to our partners at Civic Brand for talking today about how research can help drive brand messaging and strategy. Ryan Short, CEO and Brisa Byford, senior strategist are pros.
Today we conducted our first water agency messaging webinar of 2021. Alfonso Ordaz, one of our research analysts, and Desiree Probolsky our CEO, kicked off the 30-minute session and Adam Probolsky provided the key insights and answered participant questions.
These are not your typical messages. It’s worth watching and reaching out for a private briefing.
There is no formula that is set in stone for how to conduct research on any subject matter. But when a local government is looking to pursue new voter-approved revenues, we have identified a process we follow to help the city, county or other agency understand their constituency and do the necessary outreach to communicate the need and purpose.
We welcome the chance to share this process and review the needs of any community and explain how we can help.
Here is a brief video of Adam Probolsky speaking to the Dixon, CA City Council about a poll our firm conducted on a possible special sales tax measure to fund transportation and infrastructure needs:
