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A majority of California voters say it’s time for parents to “take back control of our schools.” This includes 54% of independent voters and 79% of Republicans. And while small in number, black voters also broadly agree. A majority of parents, including 56% of those with school-age children say they want change. The multi-mode poll […]
The results are even more dramatic among Republicans, 69% of whom say they are worried, and those fifty and older who say American society is on the brink. Black voters too. Full majorities in Los Angeles County, the Central Valley and Northern California also believe we are doomed, as do a majority of those who […]
Here is a great example of how polling is used in the advocacy/lobbying process. When LAX banned taxis and ride share companies from picking up curbside, we were engaged to conduct a poll and Adam Probolsky testified before the LA City Council Tourism Committee about our findings. Click below to listen in.
In a recent poll, we found that a large majority (75%) of California voters would prefer that Governor Newsom appoint Coastal Commissioners who will prioritize protecting the coast and public access to beaches. “In a political environment as polarized as it is today, it’s rare to see an issue area with such singular consensus,” said […]
Listen to Adam Probolsky on the Digital Politics podcast talking about our recent Probolsky Research poll on the California Governor Recall Election.
We conducted a California Statewide voter survey on the potential Recall Election of Governor Gavin Newsom. Probolsky Research is a non-partisan Latina- and woman-owned firm with corporate, election, government, and non-profit clients. We have no client in this Recall Election. “The governor has higher favorables than unfavorables and the recall would fail if the election […]
Originally published at CivicBrand https://www.civicbrand.com/insights/articles/quantitative-and-qualitative-research-in-the-branding-process Destination branding is often ineffective without a robust research phase during the branding process. Public sentiment research, competitive research and other types of research are the foundations of the brand strategy and help narrow in on the story that the brand is to tell. Especially as budgets have tightened in […]
Bradley Caro Cook did a great job interviewing Probolsky Research president Adam Probolsky. They talked about great advice for mentors and mentees and career advancement. Listen on Apple Podcast here:
Here is the link to the full episode: https://open.spotify.com/episode/1dfchvOtWCsiIMOiETKaOv Thank you to our partners at Civic Brand for talking today about how research can help drive brand messaging and strategy. Ryan Short, CEO and Brisa Byford, senior strategist are pros.
Today we conducted our first water agency messaging webinar of 2021. Alfonso Ordaz, one of our research analysts, and Desiree Probolsky our CEO, kicked off the 30-minute session and Adam Probolsky provided the key insights and answered participant questions. These are not your typical messages. It’s worth watching and reaching out for a private briefing.
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