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Newsom Recall Poll

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We conducted a California Statewide voter survey on the potential Recall Election of Governor Gavin Newsom. Probolsky Research is a non-partisan Latina- and woman-owned firm with corporate, election, government, and non-profit clients. We have no client in this Recall Election. “The governor has higher favorables than unfavorables and the recall would fail if the election […]

Quantitative and Qualitative Research in the Branding Process

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Originally published at CivicBrand https://www.civicbrand.com/insights/articles/quantitative-and-qualitative-research-in-the-branding-process Destination branding is often ineffective without a robust research phase during the branding process. Public sentiment research, competitive research and other types of research are the foundations of the brand strategy and help narrow in on the story that the brand is to tell. Especially as budgets have tightened in […]

Water Agency Messaging Webinar

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Today we conducted our first water agency messaging webinar of 2021. Alfonso Ordaz, one of our research analysts, and Desiree Probolsky our CEO, kicked off the 30-minute session and Adam Probolsky provided the key insights and answered participant questions. These are not your typical messages. It’s worth watching and reaching out for a private briefing.

Perdue and Warnock Lead by the Slimmest of Margins in Georgia Senate Runoff Election

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Reconnect Research, in partnership with Probolsky Research conducted a redirected inbound call sampling (RICS), English and Spanish language telephone survey among likely Georgia Senate Runoff Election voters. Our poll finds Republican Senator Perdue with a 1% point lead over Democratic challenger Ossoff, and Democratic challenger Warnock with a 1% lead over Republican Senator Leoffler. There are 15% […]

TikTok Usage More Than Doubles Among Young U.S. Adults Nationally, Ban Was Opposed by Majority, New Survey Finds

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TikTok Has Had Huge Growth in Usage, Threatened Ban Was Opposed by Majority of Young U.S. Adults Why didn’t Trump go through with the TikTok ban? Maybe because he knows how popular it is and that it could have motivated some voters to action against him in November. Our survey conducted this weekend, for public […]

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