𝗪𝗵𝗲𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗜𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁, 𝗜𝘁’𝘀 𝗖𝗮𝗹𝗹𝗲𝗱 𝗣𝘂𝗯𝗹𝗶𝗰 𝗔𝗳𝗳𝗮𝗶𝗿𝘀

Most people do not understand public affairs, so Dr. Adam Probolsky wrote this primer:


/// Many executives are great at business, but uninformed about public affairs and political risk because they have never had to know how to navigate government

/// The need to engage with government is extending to broader groups of industries – to head off or fix a problem / or for prospective opportunities

/// There is a public affairs approach that successful companies use and can be adopted to great effect, just ask, any public affairs professional can share the typical roadmap

/// This is not comms, lobbying, marketing, market research, or PR – public affairs has elements of all of them, but don’t assume your existing team can “just handle it”

/// Public affairs practitioners have worked in politics or possibly government – there is no secret sauce, but when you have a heart attack, you want the board-certified cardiologist, not the school nurse – the same goes for public affairs

/// It may sound unoriginal, but the first step is to get a strong consulting team in place

/// 99% of public affairs happens at the state and city/county level, it’s not always as exciting or sexy as what happens nationally

Probolsky Research partners with consultants that operate in the public affairs space. We love collaborating. We love winning.