๐ช๐ต๐ฒ๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฒ๐ฟ๐ป๐บ๐ฒ๐ป๐ ๐๐ป๐๐ฒ๐ฟ๐๐ฒ๐ฐ๐, ๐๐โ๐ ๐๐ฎ๐น๐น๐ฒ๐ฑ ๐ฃ๐๐ฏ๐น๐ถ๐ฐ ๐๐ณ๐ณ๐ฎ๐ถ๐ฟ๐
Most people do not understand public affairs, so Dr. Adam Probolsky wrote this primer:
/// Many executives are great at business, but uninformed about public affairs and political risk because they have never had to know how to navigate government
/// The need to engage with government is extending to broader groups of industries – to head off or fix a problem / or for prospective opportunities
/// There is a public affairs approach that successful companies use and can be adopted to great effect, just ask, any public affairs professional can share the typical roadmap
/// This is not comms, lobbying, marketing, market research, or PR – public affairs has elements of all of them, but donโt assume your existing team can โjust handle itโ
/// Public affairs practitioners have worked in politics or possibly government – there is no secret sauce, but when you have a heart attack, you want the board-certified cardiologist, not the school nurse – the same goes for public affairs
/// It may sound unoriginal, but the first step is to get a strong consulting team in place
/// 99% of public affairs happens at the state and city/county level, itโs not always as exciting or sexy as what happens nationally
Probolsky Research partners with consultants that operate in the public affairs space. We love collaborating. We love winning.
