Southern California Water Utilities Association Presentation
Adam Probolsky spoke to the Southern California Water Utilities Association today. The topic: the role of public opinion research in communicating with customers and the public. He shared the results of our most recent national polling on how to best connect with the public.
This includes determining the best:
- Message
- Messenger
- Medium
Here’e some video from the presentation:
Adam also did his best to assuage the audience of the decades-long notion that engineers are bad communicators. He encouraged water leaders to have their agencies weigh in to relevant social media conversations.
You can view the presentation here.
