Have you ever registered for a webinar but then never followed through on participating?
You are not alone. Most publicly available stats suggest that only about half of webinar registrants end up following through and logging-in. I doubt this is for lack of interest, it’s all about time.
Busy professionals get distracted. By a call. Replying to emails. That unexpected office visitor. Even when I block off 30 minutes on my calendar for a webinar, my attention will wander pretty far from the content on the screen or call.
These statistics, and short attention spans, do not mean webinars are poor marketing tools or a bad way to deliver information. In fact, having 50% of people who express an interest actually show up and give you 50% of their attention, is still better than no one hearing what you have to say.
I love webinars. I love content. But sitting through every webinar that peaks your interest is too much of a time-suck.
My solution allows you to benefit from the information in a dozen webinars a week without sitting through a single one.
Here’s how I do it: As soon as I see a webinar I want to “attend”, I forward the email or web link to my virtual assistant at Zirtual. I ask her to sign-up and watch the webinar whether it’s that day or scheduled weeks into the future. She takes notes and capture screen shots (pictures) and package it up for me to review. I can look through it as soon as she sends it back (within minutes of the webinar finishing). Or, I usually save them up and review a dozen of them in about one hour. They become great content for planes, trains or waiting rooms.
Before you get all upset that I am cheating the system, or being disrespectful to the presenter or sponsor, remember, normally they usually get 50% of 50% of me. With my system, their entire message is communicated, albeit in condensed fashion.
Using a virtual assistant for this type of work is extremely convenient. I am a huge fan of Zirtual because my assistant works for me on a long-term basis and knows exactly how I want things done. I don’t have to explain it every time.
So, go on and search out webinars that are relevant to your industry, marketing or some new subject matter you want to learn about. You can even direct your virtual assistant to seek out webinars that you might not discover on your own, then you can choose the ones you want them to encapsulate for you.
I recommend that webinar promoters cater to my method. If you plan to allow for access to the webinar or other content online post-session, offer a highly-condensed slide show with notes for quick review in addition to the whole presentation.
My ultimate life hack for webinars is an effective solution for both attendees and presenters— distilling the information down to a bite size program that can be reviewed, off-line, at any time.
Adam Probolsky is a CEO of Probolsky Research, a U.S.-based market and opinion research company.