Opinion Research in Action: Upgraded Electric Transmission Lines Approved by PUC

Here is another great example of how polling and focus groups play an important role in the process of understanding communities and building support for large-scale infrastructure projects. In this case, the South Orange County Reliability Enhancement (SOCRE) project.

Probolsky Research worked on this project, conducting focus groups and polling to help identify the community’s understanding of the issue, their hopes and needs. This included multi-lingual research, testing visuals and complex concepts.

“The polling and focus groups you facilitated was the foundation of our outreach effort. Understanding community values was key to our messaging.” -Duane Cave, External Relations Manager – San Diego Gas & Electric

San Diego Business Journal article:
http://sdbj.com/news/2016/dec/18/san-diego-gas-electric-gets-ok-upgrading-oc-substa/

The project wrap-up by SDGE:
http://emarketing.emcdesignca.com/t/ViewEmail/y/78548BF3EFB1B0DC/DD6B42F6D80AD36EC4DA2C823DDA3384